Let’s be honest. Just putting your business online isn’t enough anymore. If you cannot be located when others search, your site won’t do much for you. It is just a complete waste of your effort and time. To fix this, keyword research comes into action. It’s not some sort of tricky marketing ploy. It’s a simple but effective action to stand out online. Let me demonstrate how it is done and how you can do it.
What Is Keyword Research?
It’s pretty simple. You try to find out what words people are typing into Google the most. That’s it. If you know those words, you can add them to your content, and then boom, people start finding you automatically.
When you do it well, keyword research helps you:
- Show up in searches
- Bring the right people to your site
- Get more clicks
- Maybe even make more sales
It’s like knowing the questions before someone asks them.
Why Should You Care?
Let’s say you want to sell cotton t-shirts. You think people are searching for “cotton tee” or “eco shirts.” But maybe they’re actually searching for:
- “round neck cotton t-shirt under 300”
- “Soft t-shirt for summer in India”
So, can you see the difference now? If a customer is searching for something and those words are not included in your writing, it’s of no use. That’s why this step is important.
Step 1: Know Your Customer First
Firstly, initiate by understanding your audience. Ask yourself a few questions like:
- Who are they?
- What problems do they face?
- What questions are they asking?
For example, if you run a small café, your customer might search for:
- “cheap coffee near me”
- “Best chai place in Jaipur”
- “quiet cafe to work from”
Write down these broad ideas. These will become your starting topics.
Step 2: Think of Seed Keywords
Secondly, seed keywords are basic words that are connected to your business.
Here are a few examples:
- If you run a gym: “fitness”, “yoga”, “weight loss”
- If you sell jewellery: “gold rings”, “artificial earrings”, “bridal necklace”
Ask people around you. What words do they use for your product? Simple talks with your customers can give great ideas to implement.
Step 3: Use Tools to Get Real Data
Next, take your seed keywords and search them using free or paid tools. Try these:
- Google Keyword Planner – free
- Ubersuggest – easy to use
- AnswerThePublic – shows questions people ask
- Keywordtool.io – good for YouTube, Instagram too
These tools show:
- How many people search the word
- Whether it’s easy or hard to rank
- Other related words
- If the word is trending up or down
Use this information to build a good list of keywords.
Step 4: Don’t Ignore Long Keywords
Next, longer keywords are called long-tail keywords.
These are more detailed and show a clear purpose. The search volume might be low, but they bring quality traffic.
For example:
- Short: cake delivery
- Long: eggless chocolate cake delivery in Mumbai
The second one shows exactly what the person wants. If you match that, chances are high they’ll click your page. Small businesses can rank for long keywords faster.
Step 5: Understand the Meaning Behind the Search
This is called search intent. You need to know what the person wants when they search.
It could be:
- To learn something – “how to grow aloe vera at home”
- To go to a site – “xyz sunscreen page”
- To buy something – “buy face wash for oily skin”
- To compare options – “top 5 trimmers under 2000”
Your job is to match your content with that goal.
Don’t put a product page if someone just wants information. And don’t write a blog when someone is ready to buy. Match the format and they’ll stay longer.
Step 6: See and Try to Understand how Others are Doing
Now, type your keyword into Google. See who ranks on the first page. Check:
- What kind of content is on top?
- Is it a blog, product page, or YouTube video?
- Do they use the keyword in the title and URL?
- Is the content helpful or just basic?
Your goal is to do it better. Maybe your blog can be clearer. Maybe you can add better images. Maybe your product page has real customer reviews. Every small improvement helps.
Step 7: Make a Clean List for Keywords
Now that you have a stock of keywords from your keyword research, it’s time to choose what to use wisely. Keep the ones that:
- Fit your product or service
- They are easy to understand
- Have enough search volume
- Match what your customers are looking for
After that, group them into topics.
Example:
For Beauty Products,
- Face wash for oily skin
- Budget sunscreen for teens
For Home Decor,
- fairy lights for bedroom
- cotton curtains under 500
What this does is it helps you plan your blog posts or web pages in a more organized and cleaner way.
Step 8: Keep Updating all the Time
Research once is never enough. Keep checking the trend and modifying occasionally. The online world keeps changing. So should your keywords. Use tools available online to check:
- Which keywords are bringing visitors
- Which pages are performing well
- What content needs updates
Keep refreshing and renewing your content after every few months. Add new keywords. Remove outdated ones. That’s how you stay ahead.
Some Tips That Really Help
- Don’t overthink it. Just start.
- Talk like a customer. Not like a brand.
- Local words work. If you serve Jaipur, say “best cake shop in Jaipur.”
- Use real numbers in your keywords. Like prices or sizes.
- Trends matter. During Diwali, people search for gifts. Use that.
- Keep your content natural. No keyword stuffing.
Conclusion
Keyword research sounds big. But it’s actually simple. It’s just about listening to your customer without meeting them. When you know what their search intent is, you can create content that helps them. And when you help them, they trust you. They click. They buy. That’s how digital growth happens. There’s always help available if you are stuck anywhere. At Ekdanta Ink Meida, we work with businesses like yours to grow online. With the right keywords and the right plan, results will follow. Start small. Stay consistent. Grow smart.
